Commercial strategy
Revenue model, pricing and unit economics, the commercial roadmap and the operating foundations: KPIs, reporting and forecasting, to run on real numbers.
Advisory & consulting: I help founders build commercial businesses that scale, and become the ones investors back.
Three disciplines, one advisor.
Enquire now
Two quick steps, then book a 30-minute call.
How I can support
Go-to-market strategy
Positioning, channel and partnership strategy, and launch, building the commercial engine that turns a product into repeatable, scalable revenue.
Investment readiness & strategy
Investor positioning, structuring the raise across equity and non-dilutive finance, pitch and financial storytelling, and getting founders through due diligence.
Brands built & advised
- Dexter
In their words
“Dan has played a key role in shaping our commercial strategy, refining our investment approach and guiding me through raising capital. His breadth of knowledge across industries is invaluable.”
Emily HughesFounder, Reco HQ“Daniel combines strong technical financial skills with a practical understanding of startup growth. His modelling, forecasting and investor materials helped growth and secured funding for the business.”
Christian BillinghurstCEO, Dexter“Dan came in and not only laid the foundations operationally and financially, but also led on the closing of our funding round this year. He is the most patient, knowledgeable, thoughtful and curious advisor I have had the privilege of working with.”
Cherry BeaglesFounder, The 400 Club“Dan has been an invaluable advisor to Foundrise on commercial strategy. His ability to cut through complexity and identify the right revenue levers quickly and with conviction is rare. Dan brings a sharp operator’s lens combined with genuine strategic depth, and his input has directly shaped how we think about positioning, and growth moving forward. He also has a rare ability to build and ship investor-ready decks at pace, not just for Foundrise but for other founders across our ecosystem.”
AgataFounder, Foundrise
Why me
I’m the advisor for founders building.
Across commercial and go-to-market strategy through to the raise, I help build the engine underneath the business: the model, the market and the story that make it scale, and make investors back it.
- 01
An advisor who’s done it
I’ve built and scaled the businesses I now advise, so the guidance is lived, not theoretical.
- 02
Both sides of the table
Operator and investor: I know how founders build and how backers decide.
- 03
Embedded, not sidelined
Hands-on advisory built for founders, accelerators and ecosystem programmes.